KvarteretThai
Logotype Design
2024
Logotype for a Thai restaurant
Role(s)
Graphic Designer
Timeline
12 Nov 2024 - 14 Nov 2024
KvarteretThai (independent personal case study)
Client
Tools
Illustrator
Category
Brand identity, Logotype
The visual identity was created for Kvarteret Thai, a restaurant with the goal of strengthening its connection to Thai culture and authentic cuisine. The objective was to design a memorable and recognizable logotype that reflects the restaurant's heritage while communicating its focus on food and hospitality.
Overview
The final logo creates a strong visual connection between Thai culture and the restaurant's dining experience. It is clean, memorable, and versatile, helping to establish a recognizable brand identity across both print and digital applications.
About the project
The challenge was to create a logo that combined cultural identity with a modern and simple design. It needed to clearly communicate the restaurant's Thai roots while remaining versatile across menus, signage, packaging, and digital platforms.
The challange
To reinforce the restaurant's identity, the colors of the Thai flag were incorporated into the logo. The letter "H" was creatively transformed into a fork, symbolizing food and dining while adding a unique visual element to the design. The slogan "Taste of Thailand" was included to further highlight the restaurant's authentic culinary experience and strengthen its brand message.
The solution
Final identity
